People tell me I’m a passionate, experienced creative leader with a reputation for executing innovative, effective, concept-driven marketing strategies. After more than 25 years in corporate communications, interactive and broadcast media, direct marketing, brand identity, and strategic planning—and some awards—I’d say that’s true.

As co-owner of Boyd Communications, I had the privilege of leading a highly experienced team of advertising professionals in the conception and execution of numerous integrated advertising and marketing programs for Business-to-Business and retail clients alike. Big clients like BASF relied on BC for over a decade for their most critical assignments, like the Onyx HD Waterborne launch.

I know a lot more than just car paint. The Michigan State Lottery, Ski-Doo, DTE Energy, Pyramid Systems Inc., Green Oak Village Place, Lincoln Mercury, Ford Quality Care, Ford Performance Parts, St. John Hospital and Medical centers, DuPont, Science Diet, Continental Airlines, Dodge and Oakland County are all clients that have benefited from some Kathy Boyd original thinking.

 

Photo: Mark Preston, Preston Photo Inc.   Location: Wolf Park, Indianna